Circular Economy

An important consideration is that usage is more important than ownership. We therefore offer alternative financing concepts such as leasing.

Equally, part of this is that as a manufacturer one tries to make a product which has as long an economic life as possible, and which can be repaired or refurbished should it break.

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We produce the very first C2C certified waste bin in the world! This is the SmartBin from Ecosmart.

For more information about C2C see also:


Government policy:

Secretary of State Mansveld (PvdA) issued the press release below in January 2014:

Press release | 28-01-2014

Secretary of State Wilma Mansveld, Infrastructure and Environment wants to halve the amount of waste going to landfill and being burned. “Waste is valuable. Dumping is no longer an option. Waste can serve as raw material for another product,” says Mansveld. At this moment, annually some 10 million tons of waste are burned or goes to a landfill. The Secretary of State wants to reduce that to 5 million tons over a period of 10 years.

Mansveld announced this intention in a letter which she sent to the Lower House today. In it, she clarifies the programme Van Afval Naar Grondstof (VANG) [From Waste to Resource]. Through VANG she wants to for instance support enterprising front runners, reduce the waste mountain and stimulate the smart production of goods, so they can easily be dismantled and reused after use. In this way Mansveld wants to work towards minimal use of raw materials. Cooperation with industry and municipalities is at the forefront of this.

“I wish products to be designed in an environment friendly way, so they are more durable and can be reused better. In that way fewer raw materials are used,” according to Mansveld. “The efforts should lead the The Netherlands by 2020 being the focus of an economy which generates hardly any waste, and in which raw materials are fully used and reused.’’

Good separation is better recycling

Apart from sustainable consumption, recycling ensures that there is less waste. In order to recycle better, it is important that waste is well separated. The Secretary of State aims to have 75 percent of domestic waste, and the waste of offices and shops, separated by 2020. She wants to work on this together with municipalities and industry.

At this moment each person in The Netherlands throws away five kilos of unseparated domestic waste per week. This amount can be reduced if citizens are better informed about waste separation. Municipalities can simplify waste separation for their inhabitants, for instance by collecting more separate types of waste.

The national authorities give a good example themselves by separating their waste better. This is now a standard clause in new waste collection agreements.

Support for entrepreneurs

The Cabinet wants to stimulate leaders in sustainability to take new paths towards a circular economy. These entrepreneurs should not be met by unnecessary barriers. Therefore, Mansveld is establishing a support point where they will find support for the solution to problems. The target is to have started improvements in 2015 for all problems which have been flagged. The Ministry of Infrastructure and Environment will involve industry, inspectors and licensing authorities so good information can be obtained quickly.

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